Integrated emarketing solutions for the travel industry

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WelcomeTravel Media Applications (T.M.A.) started in 1999 focusing on creating and supplying of specialized services in travel and tourism sectors and the creation of specialized Internet applications for the travel trade.

Our target has always been to facilitate the flow of  information and communication of the travel trade members in Greece & Cyprus as well as internationally, between them and also with the final consumer.

Our story

We know a few things about Internet – when we set up to create the first travel trade news portal in Greece  (TravelDailyNews Greece & Cyprus-1999) most of the big newspapers of our country had not even a website!  

We were also among the first internationally  (TravelDailyNews International -1999).

It was crystal clear that the amazing capabilities of information technology and the web would change in a short time,  the  traditional functions of tourism and travel business. In the beginning we had outsourcing but soon we started our in-house web department, since we knew we had to have our own know-how.

So, just a few months after, we launched the first travel supermarket in Greece (Travel for All – 2000).  Today there are more than 10 replicas in our country.

Soon after, we launched the first website in Greece that ( through our own CMS) uploaded travel packages (Hydra Travel – 2000 ) and was not just an information page.

It was clear, even in those days, that a website was merely a prerequisite for the effective presence of a company and had to be accompanied by a whole complex of activities that demanded e-marketing  knowledge, deep understanding of the new technologies and use of the most suitable applications.

So, here goes S.E.O. (Search Engine Optimisation). In 2003, we presented a case study during the  ΙΤΒ exhibition in Berlin,  about the best practices of website design that would be friendly to search engines. It was clear to us that the effective website is judged by details (just like any good job) !

We have been experimenting ever since with many programming languages – our first websites were in .php but today we prefer rails.

We started to design websites according to international standards, but that was not enough. In 2005  we became members of World Tourism Organisation (Business Council), to be members in  think tanks that forecast the future.

In 2006 we developed our own mass mailing application (eNewsletter) which is used for our daily newsletters (12.500 in Greece and 60.000 globally) and for our customers use for email marketing.

We try to follow the latest developments (which is increasingly difficult as year go by!) concerning technology and e-marketing and we are often  media partners to such events.

Well,  ok we are computer freaks, we admit it. However we are not just that! Our daily news portals exported our name and here we go with more activities !

In 2004 we were given the representation for Greece & Cyprus of a new tourism exhibition that was about to start. It would be called ILTM (International Luxury Travel Market) and would take place in Cannes. Soon a number of new exhibitions were in our portfolio.

We started organizing hosted buyers projects and in  2005,  Philoxenia, the only international tourism exhibition in Greece asked us to start such a project for them – we still do it. Since 2001 we also publish the TravelDailyNews – Philoxenia newsletter (4 days – 4 editions) and it’s the only exhibition in Greece of all sectors, that boasts a daily newspaper.

Since 2004 we started organizing workshops for domestic tourism in Greece and this year we started international roadshows for incoming as well as  outbound.

Of course in the meantime we always found some time to organise seminars and conferences always for our favorite subjects, technology and tourism!

We provide representation as well as PR & Media office for destinations as well as enterprises in our country with customers like SAS, India, Belgrade and Czech Republic (we are their official rep in Greece).

Last but not least (and what we enjoy most of all) is to attend conferences about e-marketing to keep pace with latest developments and trends.

That’s, in short, why we say in our home page that Travel Media Applications is a company specialised in providing complete marketing, sales and communication services, using technology and the web as tools for the travel and tourism entities.

Members of:

SETE (Association of Greek Tourism Enterprises) since September 2001
EFAPCO (European Federation of Associations of Professional Conference Organisers), since October 2004
WTO-BC (World Tourism Organization - Business Council), since June 2005
PATA (Pacific Asia Travel Association), since July 2010

Supporters of:

ETOA – European Tour Operators Association
ITTFA – International Tourism Trade Fairs Association